We are a US based retail and bulk purchase store. DFS also has a beauty Centre that specializes in all kinds of braids and weaves, for all different types of hair. DFS offers a lifestyle brand with global appeal and a distinctly African attitude. DFS also offers exciting, beautifully designed and excellent quality fashion products like jewelries, shoes and bags, hair products, well-tailored readymade clothes, Laces, African prints, precious stone jewelries etc.

Lucy Ogundare is the founder of DFS.  Her insatiable passion for fashion led her into fashion design. Her curiosity for cultures steered her love and interest to focus on unique fashion designs that appeal to women of various tastes and preferences. She’s super talented in working with patterns, and her designs incorporate the rich culture, spirit, and diversity of the Nigerian and Globally.

Lucy is fused with its very own African-inspired custom luxury prints, wonderful collection skillfully delivers contemporary garments. With a strong eye for tailoring and fit, Lucy creates feminine and modern silhouettes with nods to traditional African aesthetics.

Each garment boasts a handcrafted and unique history from inception to constructions, Lucy has shown its collections on international platforms – in the United State of America and Nigeria at large.